Design System / Corporate Visual Identity / Graphic Standard Manual
The Design for Elegance
Elegance was a local beauty company. The logo design was the first priority from the client side. It symbolizes the concept values of the brand. The lady closes her eyes with a faint smile crept across is the moment of grace. Her coloured layered rich hair contrasting the face and the clear shoulder show the minimalism posture of her. The small round earring symbolizes the refined style. Logo is mainly outlined by circular lines, which preserves the peaceful moment of the woman with inner beauty.
Identity of Elegance
This visual identity design is alongside the brand direction - showing the elegance of the women.
The visual identity is basing on the business owner’s colour preference - purple only.
